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Measuring the Impact of L&D on Workplace Performance

Written by GSDC | 2024-12-12

The question of whether corporate training affects employee performance at work has for years been a topic that interests business leaders as well as learning professionals. Demonstrating the tangible benefits of training becomes very important in an age in which data drives decisions. Learning and development is a significant investment, and how can organizations ascertain that these efforts culminate in measurable outcomes

One approach can be with the detective's mentality to train measurement as a step-by-step approach, where one collects the facts, clues, and evidence with data to bring forward the contributions to performance. This changes perspectives on seeing training as standalone to more as part of the bigger work ecosystem of the performance in the workplace.

Inspired by the impactful work of Kevin Yates, this blog explores a structured approach to planning, implementing, and measuring training impact. By aligning training with business objectives, using targeted metrics, and collaborating across departments, organizations can ensure their training programs contribute meaningfully to workplace success.

The Broader Context: Training as Part of a Performance Ecosystem

To understand the impact of training, it's essential to view it as one piece of a larger puzzle. Workplace performance is influenced by numerous factors beyond training.

 

The Broader Context: Training as Part of a Performance Ecosystem

  • Workplace Culture:

A positive workplace culture promotes teamwork, learning, and psychological safety to enhance the development of skills and effective performance. 

Let's understand it with the example of toxic culture limits growth, lowers morale, and hampers productivity. A supportive working environment values diversity, promotes transparency, and empowers employees to thrive professionally and personally.

  • Manager Support:

Effective managers coach, provide constructive feedback and guide employees through regular growth. They make employees build confidence in their skills and competencies by knowing their strengths, weaknesses, and even actionable insights. Supportive managers create trust, boost motivation, and build accountability and developmental culture.

  • Tools and Technology:

Modern tools and technologies facilitate workflows, increase productivity, and provide on-the-job support. Performance support systems include digital resources, automation, and collaborative platforms that allow employees to complete tasks effectively.

  • Compensation and Rewards:

Fair compensation and meaningful reward systems motivate employees to work for their best. Monetary, recognition, and growth opportunities contribute to engagement, commitment, and work effort. 

When it comes to Learning and development we know that training is equally a contributor, but it works alongside these elements to achieve workplace goals. Understanding this interconnected ecosystem allows organizations to set realistic expectations for training and measure its contribution accurately

Defining Impact

Impact, in this context, is defined as training and learning's contribution to workplace performance. This definition emphasizes the need to measure training outcomes not as standalone achievements but as part of a collective effort to enhance performance. By focusing on contribution rather than isolation, organizations can better align training with business goals.

Four Steps to Successful Measurement

A structured approach to measuring Learning and development training impact involves four key steps:

  1. Conducting a Performance Needs Analysis: Identifying specific performance gaps and determining if training is the right solution.

  2. Defining Impact: Establishing clear success criteria before implementing training.

  3. Identifying Metrics: Selecting key performance indicators (KPIs) that reflect business goals.

  4. Achieving Stakeholder Alignment: Collaborating with leaders and teams to agree on objectives and metrics.

This framework ensures training efforts are purpose-driven, targeted, and measurable.

 

Align  training efforts are purpose-driven

Case Study: Mobile for Earth

To illustrate this approach, consider the case of "Mobile for Earth," a global mobile phone company preparing to launch its AI-powered phone, the M4 E300. Known for its award-winning customer service, the company faced a challenge: past product launches had caused dips in customer service metrics, tarnishing its reputation.

The Challenge

In preparation for the launch, the companys leadership requested training for customer service representatives (CSRs). The goal was to ensure the team could meet the demands of supporting the new phone while maintaining the companys high customer service standards.

The Approach

The L&D team began by conducting the analysis to clarify the business goals, performance requirements, and training objectives. This analysis revealed the following:

  • Business Goal: Maintain customer service metrics, including first-call resolution, call time, and customer care and tone.

  • Performance Requirements: Ensure CSRs demonstrate the skills and behaviors needed to support the new product effectively.

The Process: Investigating Performance Gaps

Engaging Stakeholders

The L&D team worked closely with various stakeholders, including HR, customer service leaders, and metrics owners. This collaboration uncovered key contributors to CSR performance:

  • Technology Team: Rolling out a new knowledge system.

  • Benefits Team: Exploring incentives for high-performing CSRs.

  • Customer Service Managers: Providing targeted training to leaders for better employee support.

Metrics Selection

Rather than relying on traditional training metrics like completion rates or satisfaction surveys, the team focused on business KPIs directly tied to performance:

  • First-Call Resolution: The percentage of customer issues resolved in a single interaction.

  • Customer Call Time: The average duration of customer support calls.

  • Customer Care and Tone: A measure of the empathy and professionalism displayed during interactions.

These KPIs provided a clear signal of training's contribution to workplace outcomes.

Testing Feasibility

While test-control group analysis is a gold standard for isolating training impact, the global scale of the phone launch made this impractical. Instead, the team monitored performance trends over time to evaluate training's contribution within the broader performance ecosystem.

Results: Post-Training Insights

After the training, the team measured its performance metrics at key intervals to understand whether it had prepared well enough. A week before launch, the metrics were indeed very promising: Customer Call Time was 91%, surpassing the goal; First-Call Resolution was at 89%, which was a little below the target; and Customer Care and Tone stood at 88%, also below the goal.

One week after the launch, in the immediate post-launch period, expected dips in performance were noted due to the anticipated complexity of the new product. First-call resolution dropped to 85%, Customer Call Time decreased to 87%, but Customer Care and Tone improved to 92%.

Two weeks after the launch, the team found positive trends in all the metrics, including First-Call Resolution growing to 90%, Customer Call Time returning to 91%, and Customer Care and Tone now at 94%. While improvement was not solely the result of training, it was a contributing factor to overall performance.

Certified Learning and Development Professional 

Take the next step in your L&D journey by becoming a learning and development Professional .This certification helps you build the skills and confidence to design impactful training programs and support growth within your organization. 

Gain industry-recognized expertise that empowers you to boost employee performance and nurture a culture of continuous learning in today's ever-changing workplace.

 

learning and development Professional .

Final Thoughts 

The case of Mobile for Earth highlights a crucial principle: If you don't plan for impact in the beginning, it will be difficult to measure in the end. By incorporating performance needs analysis and aligning training design with business goals, organizations can ensure their training programs deliver measurable results.

 

youtub video

For organizations looking to replicate this approach, resources such as templates and guides can provide a valuable starting point. By adopting these practices, L&D teams can transform training from an expense to a strategic investment in workplace performance.

Thanks to Kevin Yates for his contributions to the field of L&D impact measurement. His smart approach to gathering various data and evidence has helped businesses to align training with business outcomes. You can also visit the link to watch his webinar video. Beside this kevin also shared immersive details regarding the impact of L&D in on workforce which includes crucial practices, to get to know about these practices make sure to visit this link. 

 

Kevin M. Yates

Kevin M. Yates

Lead researcher, L&D Global Sentiment Survey

Kevin M. Yates is known in the global training, learning and talent development community as the L&D Detective®. He solves measurement mysteries and investigates the impact of training and learning on human and business performance





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